Lean Ad Takeover

Lean Ad is the next gen of Defy’s Universal Homepage Takeovers. It is uniquely integrated into site architecture progressing from adaptive design (universal takeover) to true responsive design (lean ad). These light, crisp, and non-disruptive ads focus on viewability and work seamlessly across screens. Lean takeover was offered in three tiers: Billboard, Half-Page and Canvas executed in static, video, or rich media formats.

Objective and Solution

The objective of the redesign is to update an ad unit with newer and more efficient design approaches which can be quickly commoditized. Lean Ad takeover was sold to different verticals such as entertainment, technology, music, and lifestyle brands. Overall, lean ads are light, non-intrusive, and provide unique user experience for the audience.

Lean takeover Guideline

Client: Defy Media Category: Product Design, Ad Campaign Role: Concept, Design, Execution

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