Objective and Solution

The objective of the redesign is to update an ad unit with newer and more efficient design approaches which can be quickly commoditized. Lean Ad takeover was sold to different verticals such as entertainment, technology, music, and lifestyle brands. Overall, lean ads are light, non-intrusive, and provide unique user experience for the audience.

Lean takeover Guideline

Client: Defy Media     Category: Product Design, Ad Campaign     Role: Concept, Design, Execution
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