Lean Ad Hybrid

Lean Ad Hybrid is a simplified version of its predecessor Lean Ad Takeover created to ensure compliance with the Better Ads Standards. Lean Hybrid was a natural progression and a winning transformation based on learnings gathered from Lean Ad Takeover and Universal Homepage Takeover. Lean Hybrid focuses on ease of movement and thoughtful approach to responsive creative. One of the key features of lean hybrid is the ability to ad-serve across a network of publishers. A huge advantage for advertisers who want a wide reach but not be limited to own and operated sites.

Seeing less takeover skins in the marketplace, lean hybrid focuses on high viewability and responsive design that stays true to client’s design guideline at every screen resolution. Formatting had moved towards the sleek large banner design and away from invasive full-screen creative.

Lean Ad Hybrid | SCREEN CAPTURE

Client: Defy Media Category: Ad Product Design, Ad Campaign Role: Concept, Design, Execution

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